PeakPursuit is a concept platform that helps outdoor enthusiasts discover hiking trails, explore guided trekking experiences, and plan their next adventure. The experience focuses on inspiring exploration while making trip discovery simple, engaging, and personalized.
client
Self-Initiated Concept
year
2024
timeframe
1 Weeks
Role
Product Designer
• UX Research • Information Architecture • Wireframing • UI Design • Design System • Prototyping
Web Design
Travel
UI/UX
Problem
Many hiking and trekking websites overwhelm users with scattered information, making it difficult to find adventures that match their experience level and interests. Users often struggle to compare trekking options, discover new destinations, and plan their journeys with confidence.
Solution
PeakPursuit introduces a clean and engaging hiking platform that combines curated trekking experiences, featured destinations, personalized recommendations, and interactive trail discovery. A guided questionnaire helps users quickly find adventures suited to their skill level, making the planning process more approachable and enjoyable.
This concept project explores how thoughtful UX and strong visual storytelling can improve the hiking trip discovery experience. Instead of presenting users with endless destination lists, PeakPursuit focuses on curated experiences, trusted information, and guided recommendations. The design emphasizes exploration, community, and confidence, encouraging users to discover new trails while making trip planning effortless.
